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CN NEV Retail Sales Sink 14.4% YoY in Mar; Competition in Mid-to-High-End Segment Expected to Intensify This Mth: CPCA
09 Apr 2026 16:06
China's passenger vehicle (PV) market reported retail sales of 1.648 million units in March, down 15.0% YoY but up 59.4% MoM, according to data released by the China Passenger Car Association (CPCA).

Among them, a total of 848,000 new energy vehicles (NEVs) were retailed that month, down 14.4% YoY but up 82.6% MoM. In 1Q26, retail sales of NEVs dropped by 21.1% YoY to 1.908 million units.

Looking ahead to China's PV market in April, as NEVs continue to record high growth, competition in the mid-to-high-end segment is intensifying, while the economy electric vehicle segment is shrinking sharply. The CPCA warned that structural growth in the auto market may struggle to offset overall volume growth pressure.
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